Strategizing is one of those words that gets lost in the shuffle of words when trying to comprehend its relevance to everyday business and life.

We tend to relate strategies to being in big group meetings, laying down departmental goals or annual organizational plans.

It feels tedious.

But little are people aware of its relevance and attribution to peace and power in their every-day lives and profits in their service-based businesses.

In fact, having a doctorate degree in Measurement & Research/Evaluation, and having been an executive leader in a large organization demanded that I fully utilized the process. This history hasn’t immunized me from wanting to overlook it at times in my personal life, especially, as I still remember those laborious meeting and planning sessions creating a reluctant expert out of me in the process! It can be tedious indeed.

Sometimes after spinning my wheels a bit, holding ideas and processes in my brain, thinking and re-thinking ideas over in my mind then finally realizing that I’m not making as much progress as I could, I finally concede that it’s time to put pen to paper to get things clear.

I find that I’m not the only one who does this. In fact for most people it is a way of life because they really have never used the process. Consequently they find themselves void of strategies and void of profits and fulfillment in their lives and businesses.

But what are strategies and why are they important?

Strategies are step-by-step actions that allow you to have some clarity about the specifics of your goal and timeline; and how exactly you want the finished process to look. Additionally, they highlight the resources you have, or will need, to achieve your goals, and establish measures that will allow you to assess the quality of results and to hold those to whom you delegate, accountable.

To really get what YOU want, it’s important to create strategies. Otherwise you may end up with something different.

Why do people avoid setting strategies?

  1. They feel it’s over their heads and therefore is overwhelming
  2. They do not have all the steps for the goal and feel that it’s necessary to have before starting
  3. They feel it’s too much work and is not worth the effort


1 Over Their Heads and Overwhelming

When most people think of writing steps or strategies, it seems very formal as in big institutional meetings. The reality is creating strategies can be as simple as getting a pen and paper and brainstorming your steps. It’s necessary to have a starting point. It doesn’t have to be overwhelming.  I like to draw the steps like an octopus’ arm.

By starting with the goal you want to achieve, drawn in a circle, create the arms as you brainstorm each step to place along the arms. There are mind mapping software that will help you to do this quite effectively. Later you can organize them sequentially as you desire.

The benefit of this is increased clarity in seeing the next step that you likely wouldn’t have seen had you continued to think and re-think it in your mind.

2 Don’t Have All the Steps for the Goal

The fact is you don’t need all the steps to get started. By simply starting, one idea spurs another, until you have an entire series of steps you can actually take to make your goals reality. Asking some simple questions: Who? Where? When? How? What? Will lead you down a pathway that will have you elated at how possible everything seems.

Having clarity before proceeding helps relieve feelings of stress and overwhelm, and also reduces procrastination from not knowing where to start. Be open, nevertheless to tweaking and changing along the way.

3 Too Much Work and Not Worth the Effort

If you think that strategizing is too much work, I’d like to guess that many of your days are feeling frazzled, you feel torn, confused and are not certain where to even start your day. Strategizing helps you relieve pain points that definitely rob your peace, power and profits.

As mentioned in (1) above, you can literally do this without too much effort, but the payoff will be huge. The caveat is that you must get in action around those items. There are structures that will definitely help you to do that. This will be our topic for next week.

To download a free strategy planning template that guide you to record your goals, steps, resources and measures, click the button below:

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