By: Dr.Gwen Smith

In our last blog we looked at several ways that single moms could have a business at home. We also briefly mentioned some online marketing businesses to explore. In this article we focus a bit more on this very necessary and vastly emerging field into which many are making a transition.
Businesses, whether online or brick and mortar, are now understanding the power of internet marketing. Those who embrace it are reaping the benefits. The scope of the exposure for businesses is limitless, and becoming familiar with this way of marketing is yielding long term success for those who have the skills or income to hire others to do it.  Having a guide to internet marketing is not only important it’s indispensable to business success.
Before proceeding, let’s define what internet marketing is. In basic terms, it is internet advertising, also known as e-marketing and e-commerce. It can be relatively affordable and is highly effective.  In this age, all businesses can profit from internet marketing.
Internet marketing can also be a great career for people who are looking to have certain advantages that having a regular job does not provide. A few of the main advantages are flexibility in location and time to do the work. Quite a number of people, and especially parents, yearn for freedom of time to be with their families while not worrying about income to take care of their needs. This is an excellent way to have those freedoms.
We’ve talked before about finding your passion. The beauty is that your passion can be brought to the online community through internet marketing. Yes, you can literally take the thing you love to do and find a market online for it. You can create digital products providing information to others about how to do anything, and find a niche to market to. For some of you, this could finally mean freedom from being tethered to a job and setting your own income limits.
It may seem daunting to tackle this internet marketing on your own, and without the right tools and training at your disposal it could feel very overwhelming. As with anything though, aligning yourself with the proper resources and tools will simplify the learning curve. For sure it takes a lot of dedicated, focused work, a lot of testing of the marketing, the message and the platform. But once you have fine-tuned the marketing to what is most profitable, you can almost set it with minimal tweaks moving forward.
There are lots of products out there that are advertised as complete to show you how to do this. If you are not careful you could spend a fortune going from one product to the other to learn all the bits and pieces that the other programs did not provide. At best this can be give you bits and pieces of knowledge with many pieces left out. At worst it will leave you broke and often confused, spinning your wheels and coming up empty handed. In the near future, I will be conducting a series of webinars and trainings around internet marketing topics to show you some strategies to use to build success. If you would like to learn on certain topics about internet marketing, please leave your suggestions and comments below. We will consider your suggestions as a curriculum that suits your needs is developed.
If you are still unclear or uncertain about what career or business will fulfill you, please book a FREE Clarity Coaching session below:

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